Artistic Collab at Chabad of Golden Beach

A Chabad Parochet Collabo with Artist Menucha Yankelevitch

We were honored to create a truly unique new parochet for a Chabad synagogue in Miami, FL—and this project was extra special because it was a collaboration with the talented artist Menucha Yankelevitch.

The project began with Eduardo Tawil reaching out through our website:

The Call That Changed My Life

Right away, we knew this would be a creative challenge—and an opportunity to craft something truly extraordinary.

We responded with excitement and next steps:

"Hi, Thanks so much for completing the initial intake questionnaire. It is very helpful. Please can you get back to me regarding the possuk and dedication. For ideas of a possuk please see Popular Psukim & Verses.
I want to send you next week a sample parochet (to make sure we have the correct dimensions). Please can you let me have a telephone number for shipping purposes. I will also send fabric samples that you can choose from for us to print on. We have different velvets, suede and satins. What do you want us to send you samples of? I highly recommend going for one of the velvets as it looks more high-end, but the choice is yours.
Once we have the dimensions correct we can work on the design.

Really excited !
In the questionnaire you ticked that you are interested in Torah mantel and bima cover. Here is a link to the Torah mantel collection Torah Mantels. For the bima cover, do you want it coordinated with the Parochet?
I look forward to hearing from you.

Shabbat Shalom, Chana”

*Menucha Yankelevitch’s original painting: Standing at the Kotel in Turquoise*

Designing the Parochet

Once we confirmed dimensions, we began experimenting with design options. We used Menucha Yankelevitch’s original painting, Standing at the Kotel in Turquoise, and transformed it into a “landscape repeat” to fit the unusually wide Aron HaKodesh. Eduardo requested that we add Hebrew typography layered over the artwork, and after a few revisions, we landed on a harmonious design that balanced the painting with the text.

Throughout the process, Eduardo provided thoughtful feedback, and together we refined the layout and color accents until the design felt perfect for his Chabad community.

*Our seamstress’ sscribbled measurements*

Production Stage

When it came to fabrics, we offered multiple textures—velvet, suede, satin—so he could choose what best complemented the artwork. He selected a luxurious velvet that enhanced both color vibrancy and depth.

Once the fabric was chosen, we printed the full-scale artwork and our talented embroideress added appliqué “Kotel stones” in a range of colors, textures, and sheens. Additional hand embroidery highlighted key elements, adding dimension and emphasizing Menucha’s artwork in a tactile, visually rich way.

The Final Result

The finished parochet was breathtaking. The combination of Menucha Yankelevitch’s painting, the Hebrew typography, and our textured appliqué created a piece that was simultaneously modern, meaningful, and deeply inspiring. The community’s response was overwhelmingly positive, and Eduardo shared how thrilled everyone was with the result.

This project reminded us why we love our work: every parochet tells a story, and collaborating with Chabad communities and talented artists like Menucha allows us to bring beauty, creativity, and spiritual inspiration together in a truly unforgettable way.

TESTIMONIALS