Meet the Humans Behind My Parochet

People sometimes imagine that custom paroches magically emerge from my studio fully formed while inspirational violin music plays softly in the background.

I regret to inform you that this is not exactly how it works.

In reality, every custom parochet, Torah mantel, bimah cover, and embroidered masterpiece that leaves my Bnei Brak studio passes through the hands of an incredible team of talented Heimishe Yidden across Eretz Yisrael — each with their own specialty, personality, and superpower.

And honestly? I could never do this without them.

Roizy — The Embroidery Legend

Roizy, a devoted Bohush Chassida in Sanhedria Yerushalayim, has been operating embroidery machines for over 43 years (!!).

Forty. Three. Years.

At this point, I’m fairly certain she knows embroidery machines better than most people know their own children.

Nothing rattles her. Thread snapped? Needle issue? Massive 20-foot parochet due tomorrow morning? Roizy calmly fixes everything while I’m busy overthinking whether the gold thread should lean “slightly warmer.”

Chana S. — Embroidery with Simcha

Chana S., an energetic Yemenite mother of 12 from Ramot Yerushalayim, somehow embroiders enormous custom synagogue projects with the enthusiasm of someone decorating cupcakes for a kindergarten party.

Every Jewish work of art that passes through her hands gets infused with warmth, joy, positivity, and approximately 400% more energy than I personally possess.

Aliza — The Perfectionist

Aliza is our Sefardi perfectionist embroiderer.

If one embroidery line is even vaguely suspicious-looking, she notices immediately. Sometimes before the machine itself notices.

She pours her whole heart into every custom Torah mantel and luxury parochet we create, and the level of care she brings to her workmanship is honestly beautiful to watch.

Chani — Completely Unflustered Human

Chani, a Gur Chassida in Ashdod, handles gigantic complicated projects with a level of calmness that I find both inspiring and mildly irritating.

While the rest of us are discussing production schedules with slightly panicked expressions, Chani is just quietly solving problems and saying things like:
“Nu, it’ll work out.”

And somehow, it always does.

Suri — Sewing Emergency Hotline

Suri, a Toldos Ahron Chassida in Meah Shearim, has years of specialized parochet sewing experience and a solution for every sewing dilemma known to mankind.

If something complicated needs to be draped, aligned, reinforced, adjusted, hidden, softened, straightened, stabilized, or rescued — Suri somehow figures it out.

I’m convinced she and her sewing machine communicate telepathically.

Shlomo — Embroidery Precision Master

Shlomo, a Chabad Chassid in Beit Shemesh, constantly amazes me with his impeccable embroidery workmanship.

His precision is unreal.

Sometimes I zoom into embroidery photos on my computer trying to locate flaws and eventually just give up because apparently perfection is rude.

Rikki — The Person Keeping Me Functional

Rikki, my trusted bilingual Bnei Brak studio assistant, helps keep the entire studio functioning like an actual business instead of a chaotic artistic tornado.

She keeps projects moving, customers updated, production organized, and occasionally reminds me to answer messages I mentally answered three days ago.

Soro & Yocheved — The Backbone of the Studio

Soro and Yocheved, wives of full-time Kollel avreichim in Bnei Brak, are my dedicated studio secretaries and organizational lifesavers.

They care deeply about helping us create meaningful artistic Judaica for shuls across the world and somehow manage spreadsheets, schedules, customer communication, and studio logistics without losing their minds.

As far as I can tell, this is a tremendous accomplishment.

The Graphic Design Team

On the graphic design side, Nechama, Shira, Sarah, Idi, Tova, and Meir work from Petach Tikva, Kiryat Sefer, Ramot, and beyond — each bringing their incredible Hashem-given artistic talents into our custom synagogue textile projects.

Some people hear “custom parochet” and imagine we just pick something out of a catalog.

Nope.

Every custom Torah mantel, Aron Kodesh parochet, bimah cover, and synagogue textile we create gets individually designed from scratch around the architecture, style, symbolism, and emotional story of the community it’s being created for.

Our Signature Ombre Embroidery

And yes — people constantly ask me about the ombre embroidered lettering.

Each letter is actually made up of three separate embroidered ombre outlines layered together using a very specialized embroidery technique I’ve spent years developing and refining.

It’s complicated.
It’s slightly obsessive.
It takes forever.
And it’s completely worth it.

Many top synagogue interior designers and architects across the United States specifically bring me into their luxury synagogue projects because of this signature modern embroidery style and our expertise in contemporary custom parochet design.

Made in Eretz Yisrael

One thing that has always mattered deeply to me is producing our custom paroches and Torah mantels here in Eretz Yisrael with frum Yidden.

Every project that leaves my studio carries the hands, talents, mesirus, and craftsmanship of real people who genuinely care about creating beautiful meaningful Judaica for your shul.

And I honestly feel incredibly grateful for that.

If you'd like to learn more about how our custom parochets are actually created, you can read about our production process here:

https://www.myparochet.com/blog/parochet-production-process

You can also explore our Israeli artist collaborations and mixed-media parochets here:

https://www.myparochet.com/israeli-artist-parochets

Thank you for taking the time to meet the humans behind My Parochet.

We’d truly love to help bring your community’s vision to life.